AI predictive analytics leverage machine learning models to seek out patterns in current data and use those patterns to forecast future outcomes and predict trends. Predictive models are trained on historical data gleaned from data mining and various modes of data collection.
For business owners, AI predictive analytics can translate raw data into actionable insights. For example, AI predictive analytics can provide data analysis based on a customer’s buying history, predicting future purchases and providing personalized shopping suggestions.
Complete article in Shopify Blog.